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MARKETING ASSISTANT

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INTERNAL JOB ADVERTISEMENT

Kenya Methodist University (KeMU) seeks to appoint innovative and highly ethical individuals with high standards of personal and professional integrity for the following position:
KeMU/ADM/MA/3/12/2024
GRADE: MU 8 – TWO (2) POSITIONS
Locations: Nairobi & Main Campus

Job Description

The Marketing Assistant will be expected to:

Campaign Support:

  • Assist in the planning, execution, and tracking of marketing campaigns to promote university programs and events.

  • Coordinate the development of digital and print marketing materials, including brochures, posters, and advertisements.

  • Monitor the success of marketing campaigns and report on results.

Digital Marketing:

  • Support the management of the university’s social media platforms, including Facebook, Twitter, LinkedIn, and Instagram.

  • Schedule and post content on social media, ensuring consistency and engagement with the target audience.

  • Help in creating and optimizing content for digital channels, such as blogs, newsletters, and the university website.

  • Assist with search engine optimization (SEO) to improve the university's online presence.

Market Research and Analysis:

  • Conduct market research to understand current trends, competitors, and target audiences.

  • Assist in the analysis of marketing data to evaluate campaign effectiveness and customer engagement.

  • Provide insights and suggestions for improving marketing strategies based on research findings.

Event Support:

  • Assist in organizing and promoting university events, including open days, student orientations, and alumni activities.

  • Help with logistics, such as coordinating venues, preparing materials, and ensuring the event runs smoothly.

Brand Management:

  • Ensure that marketing materials and communications are consistent with the university’s brand and messaging.

  • Assist in the development and maintenance of brand guidelines.

Administrative Support:

  • Provide administrative support to the marketing team, including managing schedules, preparing reports, and maintaining marketing databases.

  • Coordinate meetings and assist with general office duties.

Minimum Requirements

Education:

  • A Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

  • Additional certification in Digital Marketing or Social Media Management is an advantage.

Experience:

  • At least 1-2 years of experience in a marketing or communication role, preferably in an educational institution or similar setting.

  • Experience with social media management and digital marketing tools is essential.

Skills and Competencies:

  • Strong written and verbal communication skills.

  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

  • Knowledge of digital marketing tools (e.g., Google Analytics).

  • Excellent organizational and time management skills.

  • Ability to work both independently and as part of a team.

How to Apply

Interested candidates should send three (3) copies of their application, along with the following documents:

  • Detailed Curriculum Vitae (CV)

  • Copies of academic and professional certificates

  • National ID card or passport

  • Any other relevant testimonials

Application Submission:

  1. An electronic copy in PDF format should be sent to the Vice Chancellor via the email address: application.December24@kemu.ac.ke.

  2. Three hard copies marked as per the position should be sent to:

    The Vice Chancellor
    Kenya Methodist University
    P.O. Box 267 – 60200
    Meru, Kenya

Applications must be received on or before 10th January 2025. Only shortlisted candidates will be contacted.

This position requires individuals with high ethical standards, integrity, and professionalism.

KeMU is an Equal Opportunity Employer.

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Kenya Methodist University

Meru, Kenya

Kenya Methodist University is a Chartered Christian University, with the main campus situated in Meru and other campuses at Nairobi and Mombasa. KeMU offers PhD, Masters, Degree, Diploma and Certificate programmes. Our market driven courses, industry linkages and opportunities outside classroom provide positive career outcomes for our students in their chosen fields. Over the years we have grown to be a global brand in higher education with over 32,000 alumni. We are first and only private university in Kenya to graduate medical doctors. To find out more about us, continue exploring our website.

Our History

The Kenya Methodist University (KeMU) is a Christian chartered private university. It was founded by the Methodist Church in Kenya (MCK). The Church first established Kaaga Rural Training Centre for training the community in Agriculture and later the Methodist Training Institute (MTI), which became a centre for training Ministers for the Methodist Church. In 1984, the Church decided to establish a university in Kaaga, Meru. In 1987, a committee to develop modalities for establishing the university was formed. In 1995, the Commission for Higher Education (CHE) made an inspection visit of the proposed university and later in June 1997, granted a Letter of Interim Authority to establish Kenya Methodist University. KeMU became a chartered university in June 2006 upon being granted a Charter by President Mwai Kibaki.