Marketing and Communication Associate at Basigo

Location: Nairobi, Kenya
Company: BasiGo
Application Link:Apply here

About BasiGo:
BasiGo is a pioneering e-mobility start-up revolutionizing the public transportation sector by providing electric buses as a cost-effective alternative to diesel. The company is working towards creating a cleaner, more sustainable future for African cities.

Role Overview:
The Marketing and Communication Associate will report to the Head of Marketing and Communication, playing a vital role in supporting content creation, social media management, event promotion, media relations, and more. This role requires a dynamic, proactive individual who is passionate about storytelling and brand-building across various platforms.

Responsibilities:

1. Content Creation & Copywriting:

   • Craft, edit, and proofread engaging content for internal and external channels such as newsletters, articles, reports, and social media posts.

2. Social Media Marketing:

   • Develop and execute social media strategies to enhance BasiGo's online visibility.

   • Manage and regularly update BasiGo’s social media platforms.

3. Community Management:

   • Engage with and manage BasiGo's online community, responding to inquiries and fostering positive interactions.

4. Event Support:

   • Assist in organizing and promoting events, conferences, and marketing activities.

5. Communication Strategies:

   • Collaborate with the Head of Marketing and Communication to design and implement campaigns promoting BasiGo’s initiatives.

6. Media Relations:

   • Build relationships with media outlets, pitch stories, and respond to press inquiries.

7. Project Management:

   • Execute communication projects to ensure deadlines are met with high-quality results.

8. Reporting:

   • Produce reports on communication activities and analyze the success of campaigns and strategies.

9. Other Duties:

   • Perform additional duties as assigned by the Head of Marketing and Communication.

Ideal Candidate Qualifications & Experience:

1. Education & Experience:

   • Bachelor’s degree in Communications, Public Relations, Marketing, or a related field.

   • PRSK membership with up-to-date certification.

   • 3-5 years of experience in Communications, Marketing, or Public Relations (agency experience is a plus).

   • Experience in diverse and inclusive work environments, with the ability to adapt to change and contribute innovative ideas.

2. Skills & Attributes:

   • Strong writing and editing skills.

   • Proficiency in social media and digital tools.

   • Solid media relations experience.

   • Ability to thrive in a fast-paced environment.

   • Strong interpersonal skills and attention to detail.

   • Team-oriented with a proactive approach to problem-solving.

Why Join Us?
Be a part of the electric mobility revolution and contribute to the transformation of public transportation in Africa!

How to Apply:
If you meet the qualifications and are excited about the opportunity, apply via the provided application link.

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