Director Marketing

Africa Nazarene University (ANU) is a fully chartered, non-profit, private Christian university and part of a network of 21 higher education institutions sponsored by the Church of the Nazarene International. With a mission to provide holistic education, ANU develops individuals academically, spiritually, culturally, socially, and physically, equipping them with the skills, competencies, and Christian values needed to meet the challenges and opportunities of their time.
Reference Number: ANU/MKT/04/12/24

Job Purpose:
The Director of Marketing is responsible for strategic planning and providing expert advice and direction in the communication and marketing activities of the University as a member of the senior management team. This role involves working collaboratively across the University to deliver the institutional strategy, developing and managing the corporate brand, and ensuring the consistency and quality of internal and external communications to contribute to the University’s strategic goals.

Key Duties and Responsibilities:

• Develop and monitor integrated marketing strategies, programs, policies, procedures, plans, and guidelines.

• Spearhead the strategic and tactical execution of marketing campaigns, including the design of test/control segmentation, results reporting, analysis, and recommendations.

• Establish the University’s brand book and align all brand strategy elements with marketing goals.

• Lead the development of the University’s brand strategy and articulate the desired brand positioning.

• Define metrics to determine brand effectiveness and use results to inform future activities.

• Serve as the University’s brand custodian, ensuring alignment with ANU’s essence and brand portfolio.

• Direct market research to identify customer needs, target groups, and demographic segments.

• Develop go-to-market approaches and review customer needs relative to University offerings.

• Lead the integration of digital capabilities into the marketing strategy for enhanced outcomes.

• Identify potential markets for growth and conduct feasibility studies for suitability.

• Collaborate on customer value propositions, identifying opportunities for strategic innovation.

• Manage the implementation of integrated marketing communications strategies for stakeholder engagement.

• Oversee independent recruiters, agencies, and outsourced partners.

• Contribute to pricing models for University programs based on market trends and internal cost drivers.

• Direct the implementation of partnership marketing plans to support accreditation needs.

• Develop key marketing performance metrics, tracking tools, and actionable insights from market research and campaign results.

• Mentor, coach, and supervise subordinate staff.

• Develop and monitor the department’s annual plan and budget.

• Provide technical advice and marketing performance reports to the Management Board and University Council on a quarterly basis or as needed.

Academic and Professional Requirements:

• Master’s degree in Marketing or a related field.

• Minimum of ten (10) years of relevant experience, with at least three (3) years in a managerial position.

• Relevant professional qualification.

• Membership in a relevant professional body.

Skills and Competencies:

• Executive disposition and high levels of integrity.

• Ability to develop long-term integrated and cross-functional operational plans.

• Capability to operationalize strategy into actionable objectives.

• Strong business/financial acumen and strategic management skills.

• Ability to sell the vision of the University.

• Excellent communication, interpersonal, organizing, and planning skills.

• Innovative and results-oriented mindset.

How to Apply:
Interested candidates should submit their applications by 10th January 2025 to recruitment@anu.ac.ke with the following documents:

1. A professional portfolio.

2. A copy of your National Identity Card.

3. Curriculum Vitae detailing your current position, salary, and other financial benefits.

4. Certified academic and professional certificates.

5. Testimonials.

6. Names and contact details of three referees, including one from a current or previous employer.

Additionally, applicants are required to complete the application form in this link: Dean SST & SHSS.

Please ensure the job title and reference number are clearly indicated in the subject line of your email.

Only shortlisted candidates will be contacted. Successful candidates will be required to provide clearance certificates from the Higher Education Loans Board, Ethics and Anti-Corruption Commission, Credit Reference Bureau, Kenya Revenue Authority, and Criminal Investigation Department.

ANU is an equal opportunity employer. Any canvassing will result in automatic disqualification.

The Vice Chancellor
Africa Nazarene University
P.O. Box 53067 – 00200
Nairobi

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