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Assistant Manager - Marketing

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Job Ref. No: JLIL 282

Jubilee Insurance, established in August 1937, is the first locally incorporated insurance company based in Mombasa. Jubilee Insurance has grown to become the largest composite insurer in East Africa, handling Life, Pensions, General, and Medical Insurance. Today, Jubilee serves over 1.9 million clients across Kenya, Uganda, Tanzania, Burundi, and Mauritius. It is the only ISO-certified insurance group listed on the Nairobi Securities Exchange (NSE), Dar es Salaam Stock Exchange, and Uganda Securities Exchange. Jubilee's regional offices are highly rated on leadership, quality, and risk management, with AA- ratings in Kenya and Uganda and an A+ in Tanzania. For more information, visit www.JubileeInsurance.com.

We currently have an exciting career opportunity for an Assistant Manager - Marketing within Jubilee Life Insurance Limited. The position holder will report to the Senior Manager – Marketing & Communications and will be based at our Head Office in Nairobi.

Role Purpose
The role holder will support the execution of marketing strategies to drive business growth, enhance brand visibility, and ensure effective communication with customers, agents, and stakeholders. The role involves operational marketing, content creation, and campaign management to promote life insurance products and achieve organizational objectives.

Main Responsibilities
Strategy

  • Collaborate with the Senior Manager – Marketing to develop and implement integrated marketing strategies that align with business objectives and market trends.

  • Conduct market research to assess customer needs, competitor activity, and emerging industry trends, providing actionable insights for strategic planning.

  • Identify opportunities for innovation, brand differentiation, and customer engagement in the life insurance market.

  • Assist in setting key performance indicators (KPIs) to evaluate the success of marketing initiatives.

Operational

  • Plan, execute, and monitor marketing campaigns across multiple channels, including traditional media, digital platforms, and direct customer engagement.

  • Develop high-quality, engaging, and relevant content for various platforms, including social media, websites, newsletters, and advertising materials.

  • Lead digital marketing efforts, including social media management, email marketing, search engine optimization (SEO), and search engine marketing (SEM).

  • Ensure consistency in brand messaging, tone, and visual identity across all communication touchpoints.

  • Collaborate with product and sales teams to align marketing efforts with customer needs and expectations.

  • Assist in organizing and executing marketing-related events, activations, and sponsorships to enhance brand visibility and engagement.

  • Monitor marketing performance metrics, analyze trends, and prepare detailed reports to inform future strategies.

  • Assist in managing the marketing budget, ensuring efficient allocation of resources and adherence to financial constraints.

Corporate Governance

  • Ensure all marketing activities comply with internal policies, industry regulations, and legal requirements.

  • Maintain robust data protection and privacy standards to safeguard customer and stakeholder information.

  • Collaborate with risk and compliance teams to address any gaps identified during audits.

Leadership & Culture

  • Mentor and support junior marketing team members, fostering a culture of continuous learning and collaboration.

  • Promote a corporate culture that values innovation, customer-centricity, and ethical practices.

  • Build strong relationships with cross-functional teams, ensuring seamless collaboration on marketing initiatives.

Key Competencies

  • Strategic Thinking: Ability to align marketing activities with business objectives and adapt strategies to market dynamics.

  • Content Creation Expertise: Proficiency in creating compelling content that effectively communicates key messages.

  • Digital Marketing Skills: Deep understanding of online marketing techniques, including social media, SEO, and performance tracking.

  • Brand Management: Expertise in maintaining consistent brand identity and ensuring positive brand perception.

  • Analytical Skills: Strong ability to analyze marketing data, derive insights, and implement data-driven decisions.

  • Leadership: Capability to mentor and guide team members, fostering a collaborative and productive environment.

  • Communication Skills: Exceptional written and verbal communication abilities to engage both internal and external stakeholders.

Academic Background & Relevant Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, Finance, or a related field.

  • Relevant marketing-related qualifications.

  • A Master’s degree will be an added advantage.

  • Minimum of 5–7 years of experience in marketing, preferably within the insurance or financial services sector.

  • Proven track record of managing successful campaigns and creating impactful content.

  • Hands-on experience with digital marketing and social media platforms.

  • In-depth knowledge of life insurance products, policies, and regulations.

If you are qualified and seeking an exciting new challenge, please apply via Recruitment@jubileekenya.com, quoting the Job Reference Number and Position by 10th January 2025.

Only shortlisted candidates will be contacted.

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Jubilee Insurance

Jubilee Insurance House, Wabera Street

Jubilee Insurance is the number one insurer in East Africa and is the only ISO certified insurance group listed on the Nairobi Securities Exchange, Dar es Salaam Stock Exchange and Uganda Securities Exchange. Jubilee Insurance was established in 1937 as the first locally incorporated insurance company. Since then, the company has spread its sphere of influence throughout the region to become the leading composite insurer in East Africa with a network of offices in Kenya, Uganda, Tanzania, Burundi and Mauritius.